What is marketing?
Well, according to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Yeah…that doesn’t really explain anything.
The problem is, marketing is a very complex term to define as it encompasses so many different variables. Also, many people have an inherent distrust of marketers (with good reason) because their job is to “sell” a product based on all of its best features.
This is unfortunate, because marketing can be a very positive tool, and is a key factor for the success of many businesses.
As I start writing this blog, I will lay out some of what I feel is important in regards to marketing and hopefully it won’t be too boring in case someone decides to read it.