Customer Survey

Posted on Jul 16, 2012 in Marketing Simplified

Customer Survey - A (hopefully) short list of questions distributed to a group of target customers. Online creation tools like Survey Monkey and Google Docs are free and both are good for analyzing results. A few things to keep in mind when developing a survey: 1. Really think about your questions and what you want to learn from the survey. Don’t ask questions just ask… 2. Start (or finish) with some general demographic information – Service should be anonymous so they can release state their opinions, but it’s generally a good idea to get general demographic data (sex, age...

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Market Research

Posted on Jul 16, 2012 in Marketing Simplified

Market research is gathering information about what your customers like and don’t like. Why would they choose competitors over you – is it better prices, more convenient location, more friendly service, better products? There are two basic ways you can go about getting this information – researching the competition or contacting potential customers directly. Learning this information will help you choose what to focus on when marketing your business. Here are few ways that you can learn more about your target customers: Customer Survey – A (hopefully) short list of...

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